Creative Director
The Creative Director (Packaging) is responsible for the ultimate strategic intent, visual appeal and communicative success of each assigned project. He or she leads a designer/writer team to complete projects, offering guidance and mentoring them through the process. The CD leads concept development and brainstorming sessions, oversees strategic direction, provides and critiques visual and copy solutions, and presents the rationale for their choices effectively. These key leaders inspire and motivate others to help them reach their creative potential. They direct the projects to ensure that they are completed accurately, on time and within budgetary constraints. The CD may either be an active designer or copywriter with marketing savvy. Regardless of his or her specialty, the CD must know how to judge and marry the visual and copy properly for impactful communication.
- The CD must be well-versed in the principles of design, and have a working knowledge of illustration, photography, icons, typography and color theory.
- The CD is responsible for bringing big ideas and distinctive creative solutions to the table, with an understanding of the brand, its marketing strategies, and the Clients� industry. The CD must lead the team in conceptual and strategic development, and train and guide the ADs and CWs to develop their abilities to do so as well. This includes not only ideation, but the ability to express the idea and present it in a variety of formats, both internally (to the ECD and Account Services team) and to Clients., with clear rationale behind his or her decisions.
- As well as doing design or writing work of their own, the CD provides guidance and critique of AD/ Designers� work, and offers opinions, suggestions and insights to co-workers. The CD also mentors the CWs and encourages fresh writing style that meets the marketing objectives and enhances the design message. The goal of the CD should be to nurture the creative team members to help them reach their potential and overcome their individual weaknesses.
- The CD is expected to be flexible in style and encourage diversity in style, to be accurate to specifications, true to deadlines under pressure, helpful in attitude, and resilient in the face of ever-changing Client demands.
- The CD works closely with the Project Manager and Account Director to help our Clients succeed. This involves proper planning in regard to providing estimates for creative time and clear communication when those boundaries are being pushed.
- As a member of the Creative Leadership Team, the CD is expected to project a positive attitude and show enthusiasm for projects large and small.
- The CD is expected to stay on top of creative software, current design trends and the influences of popular culture.
Requirements:
- This position usually requires a Bachelor�s Degree in design art, marketing or a related field, or equivalent with a minimum of 10 years of experience in the field.
- Knowledge of layout principles, aesthetic design concepts, branding, typography and color theory essential
- CD/D: Proficient in current CS2 Adobe Photoshop, Adobe Illustrator, Quark X-press, In-Design CD/CW: Should have some skills in above software and Microsoft Office
- An understanding of new media, animation, sound, text and video is a plus
Reports to: Executive Creative Director
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